• Outlet

Our inspiration

The Johaug brand is based on the successful Olympian Therese Johaug. We make premium performance training wear for women.

Our great inspiration is Therese Johaug’s unique duality as an athlete and person, where raw willpower meets femininity. We strive to find the same kind of duality in everything we do, by harmonizing functionality, fashion, and clean feminine cuts.

The Johaug Way

When designing and developing our collections, we always stay true to out core mission of the brand. This way we ensure quality in every step, delivering the best products to our Johaug girls.