• Outlet
New collection

Strong is feminine

Limited edition

The Red Collection

Each piece is designed for movement, confidence, and well-being – so you can perform at your best, feel strong, and own the moment.

To us, red is more than a color – it’s a force. A reminder that strength is feminine, and true strength comes from within.

Shop now

The Sports Bra you need now

Explore our Discipline series

Our must-have basics for your indoor and outdoor workouts.

Shop by activity

Inspiration and guides

25.02.25

Sports bra guide

Choosing the right sports bra is key for support, comfort, and performance. Check out our guide to help you choose!

Read more

Guide

25.04.01

Tights guide

Are you struggling to find what tights you should pick for your activity? Studio training, running or yoga? Johaug got you covered.

Read more

Training

25.04.01

Find the right jacket

Are you ready for your next outdoor adventure, but missing the right jacket and unsure which one to choose? Don’t worry, let us guide you through our different jackets in our jacket guide, so you easily can get the one that suits you best.

Read more

Training

25.04.01

Step up your running game

Join Team Johaug and take your running to new heights. Through our running program, you will experience mastery, progression, and joy in your running.

Read more

Guide
Training