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therese johaug | johaug

Therese JohaugMarch 29th

Therese Johaug's YouTube success continues

Almost a year has passed since Therese Johaug uploaded her first YouTube episode on her own channel. Therese is now ready for spring and new recordings.

Almost a year has passed since Therese Johaug uploaded her first YouTube episode on her own channel. In this channel we have met the top athlete on a more personal level, and we have gotten to learn a bit more about who she is as a private person.

Therese describes herself as not so technical, but has since August last year gained a YouTube channel with over 18 000 subscribers, 1,5 million views and 95 000 hours of total view time.

After a very different season in cross country skiing, but with 4 fanastic World Championship gold medals in Oberstdorf, Therese is now ready for spring and new recordings.


“I want to deliver on what the audience want to view, and there are feedback saying that they want more training related content and food tips. In addition to that I also want to show a bit more unexpected sides of myself that I hope will give great entertainment to the viewers.”

- Therese Johaug



therese johaug | johaug

Therese og Nina behind the scenes.


The first episode for this season is launched this Friday, where Therese challenges johaug-ambassador, Nina Bansal, in things they might not be that good at. Nina recently won a silver medal in the Norwegian Championship in taekwondo. In other words, in this episode we will meet to awesome ladies with different competence, but if possible, the same amount of competitive instinct.

Therese Johaug has engaged the digital production company People in partnership with Active Brands and the Johaug brand to implement this investment.

Take a look at the first YouTube episode in season 2 here:

Therese challenges johaug-ambassador, Nina Bansal, in things they might not be that good at.