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girls in johaug training wear | johaug

ABOUT THE BRAND

The Johaug brand is based on the successful Olympian Therese Johaug. We make premium performance training wear for women.


our inspiration | johaug

THIS IS HOW WE PLAY

When designing and developing our collections, we always stay true to our core mission of the brand. This way we ensure quality in every step, delivering the best products to our Johaug girls.


our mission and vision | johaug

OUR VALUES

Our values are the basis of everything we do. These values are always check points when we design, develop and market our products.


be confident | johaug be feminine | johaug be determined | johaug

FEMME-TECH

Our number one priority is to deliver functional training wear with flattering fit and features women love and appreciate.


our focus | johaug

WE STRIVE FOR SUSTAINABILITY

We strongly believe that producing quality and long-lasting clothes has a significant impact on sustainability. In addition, Johaug works continuously to increase the use of recycled fabrics, better cotton initiatives, responsible down for padding, and the re-use initiative; Tise.


design strategy | johaug

TRAINING WEAR 365

Our training wear is made to fit an active lifestyle all year around in any kind of weather.

shop now | johaug