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About UsSeptember 18th

Brand Story

The Johaug collections are based on the successful Olympian Therese Johaug.

In addition to being one of the world’s best winter athletes, Therese has always had a passion for sportswear and fashion. In 2012 she launched her own accessories line, and in 2015 her new sportswear collection saw the ray of light.

Johaug cover women’s sportswear 365 days a year within the categories; training, baselayer, outerwear, active wear and accessories. Therese takes part in the whole design process; from discussing sketches, garments, colors and fit to testing the functionality – making sure to deliver quality throughout the whole collection.

Our collections are inspired by Therese’s unique duality as an athlete and person, where raw willpower meets sophisticated femininity. The line is defined by a modern Scandinavian take on women’s sportswear; mixing functionality and lifestyle through innovative fabrics, clean feminine flattering cuts and thought through sporty details that we know women appreciate.


Our mission is to deliver the world’s most feminine hardcore sportwear. Making sure you feel the best while giving your all.